In the early spring of 2021, Mårten Hedlund, President of Wall Street Luxury Europe, knocked on the door of Wally’s new showroom in the port of Monte Carlo. Allegra Bassani Antivari opened the door.
After touching base on Wally’s iconic boats that have revolutionized the sailboat industry and on the luxury industry and gender equality, Allegra and Mårten decided to take a stand and activate their combined assets, expertise and network.
The two-hour meeting became very personal and led to the decision to start exciting collaborations that will be presented later in the year.
Allegra Bassani Antivari is the daughter of the passionate yachtsman and visionary entrepreneur Luca Bassani that in 1994, the same year that Allegra was born, founded the innovative exclusive yacht brand Wally.
Wally Yachts has changed the entire concept of cruising yachts and has become an iconic brand both in the yachting industry and in the luxury market.
Here follows a personal interview with the person Allegra Bassani Antivari touching everything from her upbringing to the future of the world’s oceans and what needs to be done.
Allegra Bassani Antivari, where do your passion for the nautical world come from?
What were some of the out of the ordinary installations and improvements Luca
Bassani Antivari made at the time?
When did you decide to start working for the family company?
What is one thing that you appreciate about the sailing world that you do not find
in any other sports or leisure activity?
What is your relationship with nature, and the ocean in particular?
What did you notice or witness that shocked you, in the ocean?
What is your vision for the future?
Interview by Hélène Clabecq